📌 ABOUT ME
Hello! My name is Sarah.
I’m a product designer based in Philadelphia, and I aim to create meaningful connections between brands and customers through data-driven designs centered around empathy, accessibility, and interactivity.
I’m originally from the Philippines but am currently pursuing a double major in Economics and Design with a minor in Consumer Psychology at the University of Pennsylvania.
My Experience
Penn Labs
Product Designer, Marketing Chair
February 2024-Present
Created low-fidelity mockups, prototypes, and graphic assets using Figma to enhance user experience for 12,000+ students
Analyzed and presented A/B testing and explorative testing data to cross-functional teams and developers to identify user needs and pain points, guiding product design and app development.
Create and execute digital and offline marketing campaigns, increasing awareness and engagement with new app features while monitoring conversion rates, daily active users, and social media insights
Marketing Undergraduate Student Establishment (MUSE)
Project Leader, Creative Consultant
September 2023-Present
Provided customized creative direction and marketing materials in line with FMCG companies’ brand identity, objectives, and target audience, increasing click-through rates, email conversion rates, and website traffic
Conducted and prepared presentations for weekly meetings with clients using data from KPIs and market research to identify areas for improvement in marketing strategy and discuss expected ROI of promotional materials
Girl Up (United Nations Affiliate)
Design Associate
January 2021-December 2021
Led a team of 14 marketing and design members, providing regular feedback of their works to ensure consistency with brand guidelines, visual appeal to target audience, adaptability to different online platforms, and alignment with marketing objectives
Implemented short-form video content creation, established branding guidelines for campaigns, and ran pay-per-click advertising campaigns via Meta Business Suite, increasing social media engagement by 8%
Hosted 3 workshops on utilizing Adobe Illustrator for content creation and business growth attended by 200+ women
Shopee Ptd. Ltd.
Marketing Growth & Analytics Intern (Shopee Apprentice Program)
June 2024-August 2024
Developed time-based and budget-based regression models, automating organic daily and monthly active users projections up to 95.4% accuracy and presented findings to Shopee executives for implementation across all departments
Directed cross functional teams for the overhaul of new user initiatives from user analysis and ideation to implementation, increasing high SEC buyer and login retention rates by 8%, new buyer GMV by 212% and decreasing rebate costs by 47%
Penn Spark
Designer, Mentor
September 2024-Present
Partner with the Delaware Valley Regional Planning Commission for creating Stride, a mobile application for gamifying sustainable and active commuting by tracking users’ public transportation routes, walking, and biking
Led Figma and UI design workshops for 10 beginner designers, and provided feedback on deliverables, fostering skill development and improvement.
In my free time, you’ll find me…
food tripping
I love trying out new food and posting them on my food account on Instagram! I especially love Asian cuisines and pastries.
playing with my dogs
I have two dogs — Sushi and Momo. I love bringing them on walks, especially at sunset!
(I also have 3 tortoises — Tori, Soba, and Wasabi. Needless to say, tortoises aren’t as fun to play with.)
making art
I’ve been doing art since I was 5 years old, and I love bringing my sketchbook around, whether it be in some random cafe or to museums!
